◊ brand identity ◊

Authentic Pilates

This project is about crafting the identity for Authentic Pilates, a Montevideo-based studio dedicated to preserving and promoting the classical Pilates method with deep respect for Joseph Pilates' original teachings.

The objective of the project is to remain respectful of tradition while keeping things fresh. Designed to be versatile, the system accommodates their diverse offerings, including workshops, courses, and educational materials.